Section title: Notes for teachers Introduction Using the lessons Key skills links Curriculum links Curriculum links for Scotland Curriculum links Participation in the Competition will support teaching and learning in both GCSE A Level syllabuses and AVCE and BTEC courses. The details are outlined below. Edexcel GCE A Level Business Studies Unit 1 Business Structures, Objectives and External Influences 1. Structure of Business Activities of a Business 2. Business Objectives and Stakeholders The nature role and importance of objectives The role of importance of profits Stakeholders in Business 3. Economic Factors The Role of Markets Impacts on Business 4. Legal, Political and Social Influences The Impact of Demographic Trends 5. Internal Organisation Organisation Design 6. Motivation in Business Organisations Introduction to Styles of Leadership Unit 2 Marketing and Production 1. Nature and Role of Marketing The Role of Marketing Marketing Objectives Marketing Mix 2. Market Research Defining the Market Market Segmentation 3. Product Product Analysis Techniques 4. Pricing Pricing Method Unit 3. Financial Management 1. Financial Accounts Purpose of Accounts Structure and Format of the Balance Sheet and Profit and Loss Account Working Capital Interpretation of Final Accounts Limitations of Ratio Analysis and Accounting Statements Unit 4. Analysis and Decision Making 1. Sales Forecasting as an aid to Decision making The Role of Sales Forecasting 2. Probability and Decision making Techniques Decision Tree Analysis Limitations of Decision making Techniques 3. Cost Analysis and Decision making Cost and Profit Centres Methods of Costing Costing and pricing 4. Ratio Analysis in Decision making Analysis of Final Accounts Use and Limitation of Ratio Analysis 5. Investment Appraisal in Long term Decision making Purpose of Investment Appraisal Investment Appraisal Techniques Use and Limitation of Investment Appraisal Methods Unit 5. Business Planning 1. Business Planning SWOT and PEST Analysis 2.Marketing Planning Developing Marketing Strategies 3. Financial Planning Long, Medium and Short term External and Internal Unit 6. Corporate Strategy 1. Responding to the external Environment Changes in Macro economic variables Changes in the level of economic activity 2. Developing a global strategy European: EMU Multi national corporations 3. Responding to Social Responsibilities and Ethics Social responsibilities AQA GCE A Level Business Studies Module 1 Marketing and Accounting and Finance 10.1 Market Analysis segmentation analysis 10.2 Marketing Strategy product life cycle adding value 10.3 Marketing Planning marketing mix application of elasticity of demand 10.4 Sources of finance Module 2 People and Organisation Management 11.2 Motivation leadership and management styles Module 3 External Influences and Objectives and Strategy 12.1 Economic Opportunities and Constraints interest rates exchange rates 12.3 Social and Other Opportunities and Constraints social responsibilities 12.6 Business Strategy SWOT analysis Module 4 Marketing and Accounting and Finance 13.3 Marketing Planning marketing mix sales forecasting 13.5 Ratio analysis profitability 13.7 Investment Decision making forecasting cash flows Module 5 People and Organisation Management 14.1 Barriers to Effective Communication Module 6. External Influences and Objectives and Strategy 15.3 Social and other opportunities and constraints social responsibilities 15.6 Business Strategy decision trees OCR GCE A Level Business Studies Module 2871 Businesses, Their Objectives and the Environment External Influences the market interest and exchange rates business cycle Module 2872 Business Decisions Marketing the market , its definition and structure market research and analysis marketing planning Accounting and Finance budgets investment decisions people in organisations motivation and leadership management structure and design Module 2874 Further Marketing the market market planning market research models of marketing marketing mix Module 2875 Further Accounting and Finance accounting perspectives accounting concepts sources of finance budgets costs and costings final accounts accounting for decisions Module 2876 Further People and Organisations communication organising and controlling the activities of people at work Module 2880 Business Strategy tools for corporate planning external influences devising and implementing strategy revising strategy BTEC National Diploma in Business Unit 1 1. Strategic Aims and Objectives profit maximisation ethics 2. Functional Activities interdependent functional activities 3. Survival and Growth planning for survival and growth Unit 2 Business and Management 1. Organisational Aims and Objectives monitoring of performance and future planning 2. Role of Management management organisation of the workforce strategic and tactical direction 3. Management of Resources financial resources 4. Key Management Skills interpersonal skills communication Unit 3. Creative Product Promotion 1. Promotional Objectives promotional objectives 2. Promotion Within the Marketing Mix products and services price promotion Unit 4. Presenting Business Information 1. Relevant and Accurate Information types of information features of information purpose of information 2. How Information Can be Processed processing methods synthesising information output requirement 3. Presentation of the Gathered Information · presentation methods Unit 5. Business Enterprise 1. Marketing Strategy and Tactics strategy tactics Unit 9. Introduction to Accounting 2. Final Accounts from Trial Balance final accounts Unit 10. Final Accounts 1. Profit and Loss Accounts trading accounts 2. Ratio Analysis profitability ratios productivity ratios solvency ratios analysis ratios Unit 30. Business and the Economic Environment 1. Levels of Business Activity variations in the business cycle 2. Changes in the Global Economy global changes European changes 3. Social Implications of Business Activity profits before social responsibility AVCE Business (Double Award) Unit 1 Business at Work Organisation functions Organisation structures Communication Unit 2 The Competitive Business Environment How competition in the market affects business How business is affected by government policy Unit 3 Marketing The principles of marketing Establishing customer need Methods of analysing marketing opportunities Creating strategies that meet customer needs Unit 4 Human Resources Performance management Unit 5 Business Finance Constructing accounts Interpreting financial information Cash flow management and budgeting Performance, solvency and profitability ratios Unit 6 Business Planning Market analysis and marketing planning Evaluating your business plan Unit 8 Marketing Research Marketing research Marketing segmentation The purpose of marketing research